WeThink: Necessity driving new ways of knowledge working

SKYtek assisted WeThink to navigate the early months of the pandemic and establish a suitable remote working set-up for its staff with migration to Google Cloud & upgrading the conference room with a Google Meet Hardware kit “Series One” from Lenovo.

The challenge

As a company that is entirely built on its knowledge consisting of unique advertising concepts, WeThink has always preferred working in the office with access to high-powered design computers, fast internet speeds and physical servers that optimize speed, security of data, and files transfers. However, when the pandemic hit, this way of working was seriously tested.

The solution

Business continuity enablement with shift to Google Cloud. Ability to rapidly adapt to the new age of remote working and win new key accounts with Google Meet Hardware. Embedded and effective remote ways of working with Google Workspaces.

The results

The move to the cloud-based server was very important for WeThink and essentially enabled business continuity. The video conferencing solution, incorporating the wide-angle camera has made online meetings feel much more like a meeting in real life. This enabled client meetings to be conducted in a way that emulates the experience of a physical meeting much better than through a laptop or phone.

The pandemic has been one of the biggest challenges we’ve faced as a company. Our ability to adapt, along with the tech., enabled us to not only keep going as a business, but to win a number of new key accounts in this age of remote working.
Ghita Holst, WeThink Founder and Director of Strategy

About WeThink

WeThink is an independent advertising agency specializing in marketing and communication strategy and execution. WeThink assists their clients to establish brands, meaningfully engage customers and grow sales through the most relevant digital and social media channels.

Industry: Advertising & Marketing Primary project location: Denmark

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WeThink: Necessity driving new ways of knowledge working